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/tools/product-schema // free, runs in your browser

Say what you sell.In one sentence.

81% of the 379 homepages we checked never describe what they sell in a form machines can read. Fill this in to get the sentence for your page and the structured data that labels it.

What do you sell?
Plans

1. Say it on the page (what readers and crawlers actually read)

Your product is …

Put it near the top of the page, in the HTML itself, not only in an image or an animation.

2. Label it for machines (good practice)

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "name": "",
  "@type": "SoftwareApplication",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "Web"
}
</script>

Paste it into the same page. Keep the prices in step with what the page shows.

Why it is worth five minutes

81%of 379 homepages we scanned in October 2026 describe nothing they sell to machines: YC startups, SaaS, D2C stores and studios.
94%of B2B buyers use AI in their buying process, and twice as many as before call it their most important source. Forrester, 2026.
31%more conversions from shoppers sent by AI assistants than from other traffic, over the 2025 holidays. Adobe via Marketing Dive.

what this tool can't do

This fixes one of the sixteen checks. The audit covers the rest.

Saying what you sell clearly is a start. Whether ChatGPT recommends you or a competitor depends on the other fifteen checks, the rest of your pages, and what review sites, directories and the press say about you. That is what our AEO and GEO audit covers, and we make the fixes.

Have us fix it all →Launching soon? See the Launch Kit →Book a 30-min call ↗

Questions

What does this generate?

Two things. A plain sentence for your page that says what you sell, for whom and from what price, and the structured data (SoftwareApplication, Service or Product, with your prices as offers) that labels the same facts for machines.

Will the structured data get me cited by ChatGPT?

Not on its own. Google says AI answers need no special markup, and a 2026 Ahrefs test found adding JSON-LD alone did not raise AI citations. The sentence on the page is what readers, and crawlers, actually read. The markup is good practice that keeps your prices and category unambiguous.

Should I publish my prices?

Price is one of the first things buyers ask an AI assistant. If you can publish a starting price, do; an answer can only repeat a number your page states.

Is this tool free?

Yes, with no sign-up. It runs in your browser and nothing you type is sent to us.