The cobbler's shoes: AI search scores of 25 software studios
We ran 25 software studios' own homepages through our AEO and GEO check. Median 81, and 21 of 25 have no FAQ an AI answer can quote. The top four, and the fixes.
Studios build websites for a living, so you would expect their own to be the best-read on the web. Buyers looking for a development partner now ask ChatGPT or Perplexity for "a React Native agency in Europe" or "a Rails consultancy for a rebuild", so we checked how well 25 software studios' own homepages read to those answers.
The good news first: every studio lets the AI search crawlers in, and no homepage is blank to a crawler that skips JavaScript. The basics are done. What separates the top from the middle is the layer above them.
What most studios are missing
No FAQ: 21 of 25. The questions a buyer asks a studio are predictable: what do you cost, how long does it take, do you work with startups, which stack. Plain, short answers to those questions on the page are exactly what an AI answer can lift. Almost nobody has them.
Services nobody can read as services: 18 of 25. The homepage lists apps, websites, AI and staffing in prose, but none of it is labelled as a Service in structured data, so a model has to guess what is on offer.
No llms.txt: 11 of 25. It takes an hour to write.
No Organization data at all: 6 of 25, and 3 more have it without links to their other profiles. Studio names are often common words, so without it a model has to guess which company of that name it is reading about.
Three fixes, one afternoon
List what you build as services. One Service entry in the JSON-LD per offer: apps, websites, AI, team extension. Name, a one-line description, who it is for.
Answer the buyer's questions. Price range, process, timeline, who you work with, where you are. Two sentences each, marked up as FAQPage.
Say who you are. Organization data with your logo and links to your LinkedIn, Clutch and GitHub.
Our own site scores 100 on the same check; these three and an llms.txt are most of the difference.
What this does and doesn't say
This measures how readable a homepage is to AI search, not how good a studio's client work is. It is one page per studio, checked on one day.